The Sales Funnel For Effective Online Marketing
For centuries the sales funnel has been an an integral part of traditional marketing and business. It seems like the topic of funnels in online-based businesses is becoming more and more common.
The truth is that people want to learn more about this marketing strategy and the best way to implement it in their marketing efforts on the internet. If you'd like to know something more about the sales funnel for efficient Internet marketing, I encourage you to continue reading.
The Sales Funnel: What exactly is it?
A marketing funnel does not actually refer to the concept of a funnel. The term, "funnel", is used to visualize and explain the entire process of selling. It has a broad entry point for potential customers known as "Unqualified Prospects" at the top, and a narrower opening for conversion sales at the lower end. This is a great comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also called people who are not competent are in the middle of the funnel. They might require your product or service but have never been approached prior to. At the end of the funnel, a number of offers and sales actions later, you've gotten folks who've obtained your product or service and made a purchase as well.
Another reason the concept of the lead generation funnel works is that it makes it possible to track your prospects' actions at different stages of the sales process. By using the sales funnel to determine the number of qualified prospects at every step, you will be able to determine how many potential customers will become actual customers.
It is possible to use a sales funnel to determine the areas and ways in which your sales procedure is succeeding or not, and also whether you're not attracting enough customers. This data can help you decide what your primary goal should be and how to keep sales at the right amount. It's used as a method to monitor and control the customers sales process.
The Sales Funnel Top or Front The Sales Funnel Front End
The top part of your sales funnel will require the most constant testing and be the most active. Your creativity and resources will only limit the amount of front-end strategies you can create.
The front-end goal is to get new customers and then convert them into buyers.
When a prospect decides to sign up or purchases something you offer, they are "qualified". This is where the prospective customer, or "Unqualified Prospect" is now an "qualified lead. They've taken a step that shows that they may be interested in your product or service.
Your front-end must be able drive targeted traffic to your website or blog. PPC advertisements, articles for marketing PPC advertising, social media like Google+, Twitter and Facebook, YouTube, banners as well as blogging, forum posting and content marketing are all great resources.
There are many tools that can be used to "qualify prospects who aren't qualified". The most efficient is the squeeze page. You can provide something of value that is connected to your product/service that people are able to get for free or at a drastically discounted price in exchange for their email. Products offered include newsletters as well videos ebooks, email courses, eBooks and related reports.
We can see that the front-end of the sales funnel is where folks are drawn into your sale funnel. The back-end is the part we need to focus on.
The Back-End, or Bottom of The Funnel
The back or bottom of your sales funnel is the place where the majority of sales and profits are made. It is where you will typically find more expensive products in this area. Basically these would be appropriate to the same market but delivered in a different format such as video, audio live interaction, or private consult.
The main difference concerning the front-end and the back-end is regarding the kind of customer and the cost of the product or service which is offered.
Even though it is the case that a small percentage of people will be able to enter your front-end, only 1-2% will be able to make it into your back-end. That's alright, due to the fact that this particular few will be investing more money.
It is clear that although front-end products or services are priced below $100, back end products and/or services are often priced in the 100s to 1000s. This means that the top of the sales funnel, or the back-end, the primary source for revenue for your Internet business. It is also the most reliable and secure area of the process of selling.
As I mentioned earlier the sales funnel could be as straightforward or complicated as your imagination or resources permit.
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